Never has the saying ‘perception is reality’ been more true for healthcare communications than it is today, particularly given the publication of the NHS White Paper and its focus on outcomes and choice for all. Everyone is a potential stakeholder and the stakes are high. Each year the Communiqué awards commend excellence and best practice and we are reminded how healthcare communications can meet these challenges and deliver real improvements in healthcare information dissemination, provision and choice.
This year Virgo HEALTH was delighted to win Excellence in Product Communications, as well as Excellence in Healthcare Communications using Media Relations (International), both for the launch of alli. And our third, entirely unexpected win, was Communications Consultancy of the Year.
However, like all agencies winning well deserved awards, we did not get where we are today by ourselves and thank those we have worked with, clients and supplier partners, particularly for their support and input. The spotlight on our industry (and all industries) is bigger and brighter than ever before. Most importantly, healthcare communications can make a real difference to enhancing the reputation of our industry, advocating informed choice and ultimately delivering real improvements in healthcare. All of those awarded by Communiqué in 2010, and many of those who were not, are doing just this.
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Tags: Andrew Lansley, Communique, NHS, Virgo, Virgo HEALTH, Virgo HEALTH PR, White Paper