Comments on: What can healthcare social media learn from the coolest brands on Facebook?

By: sklep internetowy

sklep internetowy — Thu, 03 Mar 2011 16:32:42 +0000

Thanks for good article. Hope to see more soon.

By: Ed Purkis

Ed Purkis — Tue, 27 Jul 2010 13:13:22 +0000

Firstly, you can moderate comments on Facebook, which means you can set out a policy on what is and what is not allowed to be posted. This is the case with our above example, The Coalition To Prevent Deep Vein Thrombosis, which clearly informs anyone looking at the page that such comments are not posted: this page is not intended as a forum for discussing sanofi-aventis’ or other companies’ products. As such, Postings that contain product discussions will be removed by sanofi-aventis.

Secondly, discussions in Facebook tend to be kept in specific areas, such as a wall on one particular page. This means that if some kind of problem did occur, you’d be able to track the conversation more easily. In our eyes, conversations on Twitter can be harder to monitor, and misinformation less easily addressed. The point here is that information must be accurate, especially when it comes to healthcare. Twitter is by no means a ‘no-go’ area, but for anyone running a campaign who is just finding their feet, Facebook seems preferable.

We hope this is a useful answer to your question?

By: Elizabeth Han

Elizabeth Han — Fri, 23 Jul 2010 12:54:23 +0000

Great post — completely agree with the need to insert some personality into health care social media updates! Just wondering if you could clarify why you would consider Facebook to be low-risk compared with Twitter? Is it because followers are more tied to “true” identities?

By: Neil Crump

Neil Crump — Wed, 21 Jul 2010 17:18:23 +0000

Hi Angie – great post.

US Sanofi-Aventis FB example you cite is a good one. Given the correct value proposition (what people are going to want to chat to you about) FB is a good channel for health and pharma communication.

It is worth listening to the following @pharmaguy podcast with an interview from a senior chap at Sanofi-Aventis around the problem they had with a FaceBook page. Some good learning to be had here: http://www.blogtalkradio.com/johnmack/2010/04/06/what-sanofi-aventis-learned-from-its-facebook-expe

@aurorahealthpr ^NC

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Wed, 21 Jul 2010 16:45:54 +0000

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