While this is not necessarily an amazing new development, the new ‘fast follow’ on Twitter does have some very practical, simple and crucially easy uses – one of which is particularly relevant for healthcare communications. At big conferences or events, following the official conference Twitter feed (such as @ASCO) will keep you up to date on what is being presented as it happens and what the most promoted sessions are by the organiser. There might also be particular feeds from specific pharma companies presenting new study data that you’d want to keep an eye on. But what if you don’t have a reliable internet connection all the time? Or if you are pretty unfamiliar with Twitter and don’t have an account yourself? ‘Fast follow’ offers a solution …
All you need to do is text ‘follow [username]’ to 40404 and all the updates will come to you as text messages. To find out more, such as how to turn the function off and on as and when you want it, give the Twitter blog a read.
Tags: Conferences, digital pharma, pharma online, Twitter
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