Providing valuable, reliable online communications should be seen as one way to improve the reputation of and build trust in big pharma. Movements in the US offer some useful learnings for us, not least the stats quoted in Jon Richman’s FDA hearings presentation. Apparently, the survey by the ‘health activists’ at wegohealth showed 62% of people thought pharma “adds valuable professional expertise to the conversation” and 73% of people thought pharma “brings accurate information into conversations about drugs or devices”. Under the right circumstances, could pharma online be similarly welcomed in the UK?
Posts Tagged ‘Andrew Spong’
Pharma online: Are we wanted?
Friday, November 20th, 2009Google sidewiki: Unmoderated comments on pharma websites
Tuesday, October 13th, 2009Andrew Spong’s insightful blog post on Google sidewiki discusses one of the most exciting and also perhaps worrying precedents in pharma online – the ability for users to ‘contribute helpful information to any web page’, essentially allowing people to say anything they want about pharma websites viewable by anyone who has installed the sidewiki application. So is it really Pandora’s box?
