It seems that no business is truly innovative unless they have a novel way of reaching out to their customers. Recently, Apple’s iPhone applications have opened up a new world of reference tools, games and ways to interact with each other. However, apps in the health space are a more exciting and potentially life saving prospect with medical reference guides, diagnosis tools and live GP consultations (coming to an iPhone near you soon).
Posts Tagged ‘apps’
We’re becoming an ‘appy nation
Thursday, July 1st, 2010Pharma ventures into iPhone apps
Wednesday, June 9th, 2010Yesterday GSK announced the forthcoming launch of CancerTrialsApp – touted as “the first free geolocating cancer clinical trials application” for the iPhone and iPad. Last week Pfizer also announced they are developing an app that allows easy communication between the company and healthcare professionals. So how might these examples encourage cautious and/or unconvinced pharma execs of the value of apps?
Apps to outsell CDs by 2012
Thursday, March 18th, 2010According to an independent study, apps will be worth $17.5bn in 2012, compared to only $13.83bn in CD sales. But what does this mean market saturation or an increasing appetite for ever more varied apps? And where does pharma sit in this rapidly moving technology?
Health 2.0: Is the Wii Change4Life partnership a sign of things to come?
Wednesday, October 28th, 2009I don’t think I’ve ever met anyone who has played a Nintendo Wii and not enjoyed it. But now the Wii Fit Plus will be sold carrying the NHS Change4Life logo, the fun of gameplay has officially become more than just a bit of a laugh with the kids. Is this the first sign that the idea of ‘Health 2.0’ is now really starting to take off in the mainstream?
