Outspoken pharma critics are posting damaging comments on Google Sidewiki now, and while AstraZeneca has taken the first step in countering this, pharma companies at large quickly need to be developing and enforcing a policy on this. The threat is real, it is happening now, and without being addressed, it quite realistically could escalate into a larger issue for the industry – small issues like this have a tendency to flare up once adopted by a vocal online community and Sidewiki could well be the spark that starts the fire.
Posts Tagged ‘Google sidewiki’
Sidewiki no longer a side-issue for pharma
Thursday, November 26th, 2009Google sidewiki: Unmoderated comments on pharma websites
Tuesday, October 13th, 2009Andrew Spong’s insightful blog post on Google sidewiki discusses one of the most exciting and also perhaps worrying precedents in pharma online – the ability for users to ‘contribute helpful information to any web page’, essentially allowing people to say anything they want about pharma websites viewable by anyone who has installed the sidewiki application. So is it really Pandora’s box?
