On Saturday the Sun newspaper was printed in 3D, with free glasses. Last year Channel 4 had 3D week. And now World Cup matches will be showed in 3D in your local boozer. The trend is obviously pretty big, although it’s been around before (remember the eighties?) so is likely to dip in a year or two, if not sooner. However, that is not to say the technology isn’t effective if applied well. So here are a few ideas about how to utilise 3D technology in healthcare communications…
