Posts Tagged ‘iPad’

How effective are Flash games at educating patients?

Tuesday, July 27th, 2010

A new Flash game called ‘Privates’, made by Channel 4, has launched in the UK. Players control a squad of condom-hatted soldiers who run around the pubic region shooting sexually transmitted diseases with anti-viral bazookas (yes, really – watch the ‘Privates’ trailer if you want to see for yourself). So is this dumbing down to an absurd level, or does this kind of thing actually work?
(more…)

Pharma ventures into iPhone apps

Wednesday, June 9th, 2010

Yesterday GSK announced the forthcoming launch of CancerTrialsApp – touted as “the first free geolocating cancer clinical trials application” for the iPhone and iPad. Last week Pfizer also announced they are developing an app that allows easy communication between the company and healthcare professionals. So how might these examples encourage cautious and/or unconvinced pharma execs of the value of apps?

(more…)

Murdoch: News industry must charge for content. But who will pay?

Thursday, April 8th, 2010

The latest in the ongoing saga of Rupert Murdoch versus the BBC and Google News is that the News Corp boss maintains that the industry must charge for content. In an event at George Washington University yesterday, he said search engines were stealing journalism and ‘tapping into a river of gold’ by aggregating content. But will people ever get used to paying to read articles online, especially when free services will remain?

(more…)