The deadline to vote for the Dose of Digital awards are here, and while there is quite a lot of online activity that originates in the US, where regulations are very different to the UK, there’s quite a lot to be inspired by…
Posts Tagged ‘jonathan richman’
Dose of Digital Dosie awards: Our award winners
Tuesday, April 13th, 2010Dose of Digital Dosie awards
Thursday, April 8th, 2010The Dose of Digital ‘Dosie’ Awards focus on finding the best uses of social media in pharma and healthcare. There are 9 categories for this year’s awards, and finalists have all been chosen. The deadline for voting is next Wednesday 14 April so get voting!
Fear over Facebook: Do not panic!
Monday, March 15th, 2010Last week’s media coverage has again brought peoples’ fears over online chat rooms and networks – and Facebook specifically – back to the forefront. The general public has often been suspicious of the internet, with genuine concerns of never quite knowing who you are talking to or who is watching, even with the strictest privacy policies. But are the latest headlines something to worry about and should companies and professional organisations be fearful of engaging?
Pharma online: Are we wanted?
Friday, November 20th, 2009Providing valuable, reliable online communications should be seen as one way to improve the reputation of and build trust in big pharma. Movements in the US offer some useful learnings for us, not least the stats quoted in Jon Richman’s FDA hearings presentation. Apparently, the survey by the ‘health activists’ at wegohealth showed 62% of people thought pharma “adds valuable professional expertise to the conversation” and 73% of people thought pharma “brings accurate information into conversations about drugs or devices”. Under the right circumstances, could pharma online be similarly welcomed in the UK?
Could a pharma corporate blogger ever bypass internal approval?
Friday, October 23rd, 2009I am not the Queen of Sheba. And pigs certainly don’t fly. But is it possible that one day, pharma in the UK could respond to healthcare professionals and even the public online without having to put their response through regulatory and legal approval? This might sound unrealistic and the prospect is a very long way off, but without thinking about what could be possible, potential is seldom realised…
Pharma ‘brand’ websites: A thing of the past?
Friday, October 16th, 2009Not too long ago, digital pharma guru and blogger Jonathan Richman wrote an inspiring post entitled ‘Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)’. Number two in his list was to ‘get rid of your brand website’, based on the fact they are not widely visited by patients and provide little benefit, compared to syndicating content to third party sites. While this vision is not all there (yet), it seems to be happening step by step…
