Are healthcare professionals looking at your Facebook page? The most likely answer is ‘no’, since GPs, nurses, pharmacists and other healthcare professionals (HCPs) are busy enough as it is without wanting to look up their patients on the internet. However, doctors in the UK are now being encouraged by NICE to ask patients probing questions about how much they drink. If doctors are rewarded for meeting targets, what is to stop them from looking at Facebook or running Google searches for patients they are most concerned about?
Healthy Conversations
Compelling conversations in healthcare communications
