PANTONE® has recently announced PANTONE® 17-1463 Tangerine Tango, a dramatic reddish orange, as 2012’s colour of the year.
According to Leatrice Eiseman, executive director of the Pantone Colour Institute®, “Tangerine Tango combines the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy”.
What does Tangerine Tango mean to you? A single colour has the ability to evoke all of the senses, creating a wealth of thoughts, feelings and visions in the mind of the viewer in seconds. Colour is therefore the mainstay of design across a range of industries, the pharmaceutical industry included.
Communication and marketing within the pharmaceutical industry is more important today than it has ever been and colour is an essential component of brand development and campaign identity. Think pink and breast cancer immediately springs to mind; think blue think Viagra, and so on… consider whether tranquil blue or fiery red represent a good night’s sleep and the answer is immediately obvious.
Consequently, pharmaceutical companies are continuing to invest in ever more daring design options to support and enhance their brands. So, with over 13,500 PANTONE® colours to choose from, which will be critical to the pharmaceutical industry’s next blockbuster brand? Tangerine Tango perhaps?
Source: www.Pantone.com
