Our blog post last week ‘NHS White Paper: What the patient-centric approach means for healthcare communications’ ignited some debate on Twitter which we want to respond to. You can see the tweets people sent about the post on the page itself and our thoughts on these below.
(more…)
Posts Tagged ‘White Paper’
In defence of healthcare communications
Monday, July 19th, 2010NHS White Paper: What the patient-centric approach means for healthcare comms
Tuesday, July 13th, 2010Press coverage around the publication of the NHS White Paper has been at best skeptical of the coalition’s reforms and at worst damning. Regardless of your opinion however, there is one point on which all must accept… that people are taking more responsibility for their own health, and that empowering patients – chiefly through choice – is a predictable and necessary course. For healthcare communications, this is highly significant. If patients are empowered to make decisions, who will inform and educate them about these decisions?
(more…)
2010 Communiqué awards: A reminder of the impact and potential healthcare comms can have
Tuesday, July 13th, 2010Never has the saying ‘perception is reality’ been more true for healthcare communications than it is today, particularly given the publication of the NHS White Paper and its focus on outcomes and choice for all. Everyone is a potential stakeholder and the stakes are high. Each year the Communiqué awards commend excellence and best practice and we are reminded how healthcare communications can meet these challenges and deliver real improvements in healthcare information dissemination, provision and choice.
(more…)
