Healthy Conversations

Not too long ago, digital pharma guru and blogger Jonathan Richman wrote an inspiring post entitled ‘Ten Digital Marketing Ideas Pharma Companies Will Never Try (But Should)’. Number two in his list was to ‘get rid of your brand website’, based on the fact they are not widely visited by patients and provide little benefit, compared to syndicating content to third party sites. While this vision is not all there (yet), it seems to be happening step by step…

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