Healthy Conversations

If you’ve ever wondered what makes a good viral social media campaign then take a look at the Old Spice campaign, which receives a great write up from Mashable (the social media blog). The whole point is that customising content engages people because it makes you feel special. As Mashable highlight, the team behind it managed to engage half of the Internet (yes, there are very impressive figures behind this hyperbole!). So how did it work and could something similar in health communications be even half as successful?
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